电视广告是以直接或间接促进销售,树立商品或企业形象为目的,并通过电视向公众进行商品或劳务性质的有偿的责任信息传播。由于它集光、声、色于一身的特有魅力,备受广告主与公众的关注与青昧。所以有必要对电视广告的特殊作用及特征作 TV advertisements are for the purpose of directly or indirectly promoting sales, establishing the image of a commodity or company, and communicating to the public through television the paid responsibility information in the nature of goods or services. Because of its unique charm of collecting light, sound and color, it has attracted much attention from advertisers and the public. Therefore, it is necessary to make special