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新经济时代 ,信息产业已成为我国最具活力的经济增长点之一 ,中国的信息产业市场也是最具潜力的市场。尽管近十年来有了迅速发展 ,但结构性矛盾日益显现 ,市场供需矛盾更为突出 ,本文主要探讨了新经济时代我国信息产业市场的特征与经营战略 ,提出了推动我国信息产业持续、快速、健康发展的一系列营销策略。但愿能对我国现代通信、电子计算机、信息资源等企业的发展有一定的借鉴意义
In the new economic era, the information industry has become one of the most dynamic economic growth points in our country. China’s information industry market is also the market with the most potential. Despite the rapid development in recent ten years, structural contradictions have become increasingly apparent, and the contradiction between supply and demand in the market has become more prominent. This paper mainly discusses the characteristics and business strategies of China’s information industry market in the new economic era, puts forward measures to promote the continuous, rapid, Healthy development of a series of marketing strategies. I hope to have some reference to the development of China’s modern communications, computer, information resources and other enterprises