一项市场研究表明 ,世界化妆品及盥洗用品市场年增长率将达３０ % ,２００５年销售额将达２０００亿美元。护肤品增长最快 ,２００５年销售额将达５００亿美元 ,比１９９８年增长４０ %。虽然日本市场总额仅为５０亿美元 ,但最近有些低迷是由于经济不景气与护肤品市场竞争激烈 A market research shows that the world cosmetics and toiletries market annual growth rate will reach 30% in 2005 sales will reach 200 billion US dollars. Skin care products the fastest growing sales in 2005 will reach 500 billion US dollars, up 40% over 1998. Although the total Japanese market is only 5 billion U.S. dollars, some recent downturns are due to the economic downturn and intense competition in the skin care market