前一阵子,微信出了一个规矩,在朋友圈里,如果你引诱分享、引诱关注,是要干掉你的,这表明微信反对恶意营销。但是,什么叫恶意营销,什么叫善意营销,这两者之间的界限太难判断了。众所周知,所有的营销行为都是在引诱关注,引诱分享。互联网没有进入到社交网络时代的时候,我们的营销行为仅仅是引诱关注,这样传播量就足够大。而进入社交网络时代,我们更希望用户分享营销信息,以此来节省投放成本。总而言之,营销行为就是为了引诱关注、引诱分享。 A while ago, WeChat came out with a rule that in a circle of friends, if you are tempted to share and lure your attention, you are going to kill you. This shows WeChat opposes malicious marketing. However, what is malicious marketing, what is good marketing, the line between the two is too difficult to judge. As we all know, all marketing activities are to attract attention, lure to share. The Internet did not enter the era of social networking, our marketing behavior is just to attract attention, so that communication is large enough. And into the social network era, we also hope that users share marketing information, in order to save on delivery costs. All in all, marketing is to attract attention and lure to share.