马未都是著名文物专家、收藏家、作家。创立了中国第一家私人博物馆，曾做过出版社的编辑、写过报告文学、小说以及影视作品，参与《海马歌舞厅》等电视剧的创作。８ ０年代初，用自家买电视的４０００元钱购买文物，遂开始其文物经商生涯，经历了从文人到商人的痛苦蜕变。在本文中；马未都把他在经商历程中的一些经验教训，向大家作了最真诚的坦露。其中的一些体会，是非常值得企业老总深思和借鉴的。 Not all horses are well-known cultural relics experts, collectors, writers. Founded China’s first private museum, has done publishing editors, wrote reportage, novels and film and television works, participate in “hippocampus song and dance halls” and other television dramas. In the early 1980s, he spent 4,000 yuan on his own TV to buy cultural relics and started his career in cultural relics. He experienced the painful transformation from literati to merchants. In this article, Ma gave all the best and most honest explanations to everyone on the basis of some of his experiences and lessons in his business. Some of these experiences are well worth the thought and reference of business executives.