随着教学改革的进一步深化实施,对会计专业市场营销教学也要注重模式的创新应用,通过从多方面加强教学方法的创新,以及在教学理念等方面进行创新应用,对提高教学质量就有着积极作用。本文主要就会计专业教学中市场营销教学的现状,以及会计专业和营销专业市场营销教学的不同进行分析,然后结合实际对教学的模式创新应用详细探究,希望能通过此次理论研究,对实际教学发展起到促进作用。 With the deepening of the implementation of the teaching reform, we should also pay attention to the innovation and application of the pattern in the marketing of accounting major. By improving the teaching methods in many aspects and innovating the application of the teaching concept, we have been active in improving the teaching quality effect. This article mainly analyzes the current situation of marketing teaching in the accounting specialty teaching, as well as the differences between the accounting major and the marketing specialty marketing teaching, and then discusses in detail the innovation and application of the teaching mode in combination with the actual conditions. I hope that through this theoretical study, Development has played a catalytic role.