福安是中国茶叶之乡、历史名茶坦洋工夫的原产地。2006年福安市恢复坦洋工夫品牌建设以来,成绩斐然。然而,近年来,全国红茶发展迅猛,给坦洋工夫发展带来机遇的同时,挑战也在加剧。为进一步提升坦洋工夫品牌的影响力,在激烈的市场竞争中赢得先机,我们必须对现有资源进行整合,以实现坦洋工夫品牌的转型升级。1坦洋工夫品牌建设成效显著2006年坦洋工夫品牌建设以来,获得多项荣誉。2011年坦洋工夫经中国茶叶区域公用品牌课题 Fuan is the hometown of Chinese tea, history famous tea Tanyang time. Since 2006, Fu’an City, Tan Yang Tung-fu brand restoration has been impressive. However, in recent years, with the rapid development of national black tea and opportunities for the development of Tanyang, the challenges are also intensifying. In order to further enhance the influence of Tanyang’s brand and win the first chance in the fierce market competition, we must integrate the existing resources to realize the transformation and upgrading of Tanyang’s brand. 1 Tanyang Kungfu Brand Achievements Significantly 2006 Tanyang Kungfu brand has won a number of honors. In 2011 Tanyang work through the Chinese tea area public brand issues