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伴随数字通信技术的飞速发展,新媒体应用逐渐得到普及。大学生具备思维活跃、接受新生事物快等心理特点,这决定了大部分大学生因为新媒体具有的超媒体性、超时空性、开放性、交互性和虚拟性等特点而成为主要用户群体。在这种新形势下,忽视新媒体对大学生精神生活、物质生活的深刻影响的学生会工作时不可能发挥其主体地位作用的,因此,积极探索与应用新媒体,有效地结合不同高校学生会特点开展工作,是高校学生会工作者目前面临的重要问题。
With the rapid development of digital communications technology, new media applications are gradually gaining popularity. Undergraduates have the mental characteristics of being active in thinking and accepting new things quickly, which determines that most of the undergraduates are the main user groups because of the characteristics of new media such as hypermedia, metaphysics, openness, interactivity and virtuality. Under such a new situation, students’ associations that neglect the new media’s profound influence on the spiritual life and material life of college students can not play their subjective role in their work. Therefore, they actively explore and apply new media to effectively combine the characteristics of student associations in different colleges and universities Work is an important issue currently facing university student union workers.