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贴近客户需求,打造奥运矩阵2008奥运年,某些电视媒体垄断了奥运转播资源的情况下,其他的电视媒体是借助奥运突出重围,进一步发展,还是在巨大压力下迷失自我,退出竞争行列呢?
Closely to Clients’ Needs and Building the Olympic Matrix In the 2008 Olympic Games, some television media monopolized the resources broadcast by the Olympic Games. Do other TV media use the Olympic Games to highlight the encirclement and further develop or are they extricating themselves from the competitive ranks under tremendous pressure?