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《时尚北京》:您觉得设计在羊绒产品营销中的作用是什么?舒弘:设计在羊绒产品营销中永远都不能忽视,它的作用极其重要。在越来越严酷的全球化市场竞争中,技术问题包括产品的质量已不成为竞争的焦点,因为它们是有据可循的。如果在这方面还存在问题,说明你连最基本的竞争基础都不具备。最终的竞争将落实到产品灵魂的竞争上,哪家设计的羊绒产品能打动消费者,哪家就会赢得市场营销的成功。
“Fashion Beijing”: What do you think is the role of design in the marketing of cashmere products? Shuhong: Design can never be ignored in the marketing of cashmere products, and its role is extremely important. In increasingly harsh global market competition, technical issues, including the quality of products, have not become the focus of competition because they are well documented. If there are still problems in this area, it means that you do not even have the most basic basis for competition. The final competition will be implemented in the product of the soul of competition, which designs cashmere products can impress consumers, which will win the success of marketing.