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1999年,是真正意义上的“电子商务年”,在北京上半年就有十几家网站开通了网上拍卖的业务,网上拍卖一时间成为社会上最流行的一种竞买方式。人们在享受网上拍卖的实惠和便捷的同时,又为种种不便而困扰。与传统拍卖业相结合传统的拍卖有很浓的文化和心理因素蕴涵其中,受到地域和文化的限制,法律对拍卖业的规范也相当严格。但是,网络公司对传统拍卖业的介入,揭开了拍卖业的神秘面纱,大胆尝试将拍卖的竞价机制引进网络的电子商务交易之中,让更多的普通百姓品尝到了拍卖的乐趣和实惠。但拍卖网站不可能在短期取代传统拍卖业的地位。市场定位与服务网上拍卖是一个潜力巨大的全新市场,市场定位、加强服务才是拍卖网站发展中生死攸关的大事。所谓市场定位也就是在特定的圈子里划出各自的地盘来,而目前正是拍卖网站圈地的时代。雅宝定位为“以个体消费者为核心的电子商务平
In 1999, it was the “Year of E-Commerce” in the real sense. In Beijing, more than a dozen websites opened the online auction business in the first half of the year. Online auction became the most popular bidding method in the society for a time. While enjoying the benefits and convenience of online auctions, people are bothered by inconveniences. The combination of traditional auction and traditional auction has a lot of cultural and psychological factors contained therein, subject to regional and cultural restrictions, the law of the auction industry norms are quite strict. However, the involvement of Internet companies in the traditional auction industry has opened the mystery of the auction industry and boldly tried to introduce the auction auction mechanism into the network of e-commerce transactions so as to let more ordinary people taste the fun and benefits of the auction. However, it is impossible for auction sites to replace the traditional auction industry in the short term. Market Positioning and Services Online auction is a new market with great potential. Market positioning and service enhancement are important issues in the development of auction websites. The so-called market positioning is in a specific circle to draw their own site to come, and now is the era of auction site rode. Albemarle positioning as "individual consumers as the core e-commerce level