新产品上市,如何在最短的时间让消费者了解产品,并尝试购买使用,这是每个企业都十分关心的问题。因为试用率的高低,常常决定—个产品在市场上的销售及市场占有情况。用大众媒体广告推动,周期较长,代价大,风险高,而且广告泛滥,讯息传达十分有限,消费者也缺少紧迫感,不一定会立刻行动。广告大量投放后,销售情况也不太好控制。比较理想的做法是组织开展一些让消费者参与的互动式推广活动,把广告宣传、促销与消费试用 New products are listed on the market, how to allow consumers to understand the product in the shortest possible time, and try to buy and use it. This is a problem that every company is very concerned about. Because the trial rate is high or low, it often determines the sales and market occupancy of a product in the market. With mass media advertising, the cycle is long, costly, and risky. Moreover, advertising is rampant and the message is very limited. Consumers also lack a sense of urgency and may not act immediately. After a large number of ads have been placed, the sales situation is not well controlled. The ideal approach is to organize and carry out interactive promotional activities that involve consumers, and try out advertising, promotion and consumption.