面对一线终端的激烈竞争,厂家和经销商一方面在加大终端建设力度,投入大 量人力、物力的同时,也不断加大了对终端的掌控力度。随着连锁卖场和大量商超 的出现,众多卖场的店员成为了销售的主力,于是店员返利就成了厂家和经销商拉 拢店员的有效手段,一些刚进入市场的小品牌,更是对此情有独衷,凭借高额店员 返利,在终端市场上屡试不爽。但店员返利确实是提升销量的主要手段吗?下面这 篇文章就以手机行业的惯例操作及未来市场的发展方向做了剖析,但愿家电业的读 者能从这篇文章对终端市场的操作有所启发。 Faced with the fierce competition of front-line terminals, manufacturers and distributors, on the one hand, have stepped up efforts in terminal construction and invested a large amount of manpower and material resources as well as increased control over terminals. With the advent of chain stores and a large number of supermarkets, many store clerks have become the main sales force, so clerk rebates have become an effective means for manufacturers and distributors to draw staff members. Some of the small brands that have just entered the market are more about the situation With a single heart, with high staff rebate in the terminal market time and again test. But the clerk rebate is really the main means to enhance sales? The following article on the mobile phone industry practices and future market direction for the development made an analysis, I hope the home appliance industry readers from this article on the terminal market operations are Inspired.