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无论有多少位世界级的营销学者,毫无疑问,菲利普·科特勒博士对中国营销界的影响是最大的,从这个意义上来讲,将他称之为现代营销学教父也就没有多大异议了。也正因为如此,在推进中美营销交流方面,我们将与科特勒博士的对话、合作作为一个重要的切入点。2000年11月,应科特勒博士的邀请,我和苏宇博士参加了佛罗里达召开的“美国南部商业联盟协会2000年年会”。我代表金鼎奖组委会授予科特勒博士“金鼎奖特别
No matter how many world-class marketing scholars, there is no doubt that Dr. Phillip Kotler has the greatest impact on the Chinese marketing community. In this sense, there is no objection to what he calls the godfather of modern marketing . It is also for this reason that we will make dialogue and cooperation with Dr. Kotler an important entry point in promoting the marketing communication between China and the United States. In November 2000, at the invitation of Dr. Kotler, Dr. Su Yu and I attended the 2000 Annual Meeting of the Association of South American Business Associations held in Florida. On behalf of the Gold Award Organizing Committee awarded Dr. Kotler ”Jinding Prize special