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广告的式样和传播手段大大延伸,致使一些词句显得陈旧了,譬如问你什么是广告,在不太久的一些时候里它还是大众传媒里为企业等作介绍的东西:是电视上面画、广播里声音、报纸上文字。但目下的情况呢?它攀上了电线杆、爬上了墙壁、钻进了门缝……,它这样发展的结果有点像游击战术:机动灵活、无孔不入。但其内容真真假假,半真半假,在社会上引起的是几家欢乐、几家埋怨,欢迎和排斥、承认和否认并存。
Advertising style and means of communication greatly extended, resulting in some of the words appear obsolete, for example, ask you what is advertising, in the not too long time it is the mass media for businesses and other things to be introduced: the television is painting, radio In the voice, the newspaper text. But what is going on? It climbed up the telephone pole, climbed the wall, got into the door ... ... The result of this development is a bit like guerrilla tactics: flexible and pervasive. However, its contents are true and false, half-truths and half-fake. In the community, it is caused by several joys, and some complain, welcome and reject each other. Recognition and denial coexist.