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随着旅游业的发展,旅游市场竞争的日趋激烈,旅游形象成为贯穿旅游目的地发展过程中的重要因素,旅游形象传播越来越受到重视和关注。然而,西安旅游形象要得到有效的传播就必须认清旅游地形象的构成,对西安旅游形象传播进行优势、劣势、发展机会、面临挑战进行综合分析,扬长避短,树立良好的旅游形象,寻找适合旅游形象传播的策略,传播旅游地的良好形象使西安旅游在旅游市场中不断地发展壮大起来。
With the development of tourism and the increasingly fierce competition in the tourism market, the image of tourism has become an important factor throughout the development of tourist destinations. The dissemination of tourist images has drawn more and more attention and attention. However, in order to get the effective communication of Xi’an tourism image, it is necessary to recognize the composition of the tourist destination image, make a comprehensive analysis of the advantages, disadvantages, development opportunities and challenges of the tourism image transmission in Xi’an, build up a good tourism image and find suitable tourism The image of the dissemination of strategies to spread the good image of tourism to Xi’an tourism in the tourism market continues to grow and develop.