多屏生态不仅要求营销服务能够提升更全面的传播力,同样也改变着整个视频营销产业的游戏规则,对于各屏幕之间的内容、营销及互动,都有着全新的要求。社交化视频、人与屏幕的交互,视频消费者对跨屏、不同终端在多屏行为中的角色有着新的要求。消费者主权的崛起,使得满足消费者需求,成为了多屏时代营 Multi-screen ecology not only requires marketing services to promote more comprehensive communication, but also changes the game rules of the entire video marketing industry, with new requirements for content, marketing and interaction among screens. Social video, interaction between people and the screen, video consumers have new requirements for the role of multi-screen behavior across different screens. The rise of consumer sovereignty, to meet consumer demand, has become a multi-screen era camp