都市类报纸在日益激烈的竞争中互相比照,彼此模仿,久而久之,就变得内容重复,风格相似,进而出现了新闻的同质化。日复一日,不同的报纸发布同样的新闻,不仅令办报的尴尬,更让读报者不满。如何让自己的新闻与众不同?这让办报者煞费苦心:重奖线人、调换角度、制作个性化标题、采用? Urban newspapers in the increasingly fierce competition with each other, imitate each other, over time, it becomes content repeat, similar in style, and then there has been the homogenization of the news. Day after day, different newspapers publish the same news, which not only makes the newspaper embarrassing but also makes the readers unsatisfied. How to make your own news unique? This makes journalists painstakingly: rewards informants, exchange perspective, making personalized title, using?