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1994年三一重工初探工程机械行业时,市场上的主导产品几乎是洋品牌一统天下。当时的工程机械领域,国内市场95%以上是洋货!在如火如荼的建设工地上,很难见到属于中国自己品牌的工程机械。11年弹指一挥间,如今中国企业生产的混凝土泵及泵车占到行业内总产量的90%以上,其中三一重工占到40%以上的市场份额。三一重工到底凭什么一举突破洋品牌对市场的垄断,登上行业老大宝座?
Sany Heavy Industry in 1994 when first exploring the construction machinery industry, the dominant product on the market is dominated by foreign brands dominate the world. At the time of the field of construction machinery, more than 95% of the domestic market is foreign goods! In a construction site in full swing, it is difficult to see the construction machinery belonging to China’s own brand. In the past 11 years, the concrete pumps and pump trucks produced by Chinese enterprises now account for more than 90% of the total output in the industry, of which Sany Heavy Industry accounts for more than 40% of the market. Sany Heavy Industry in the end what breakthrough at one fell swoop foreign brands on the market monopoly, boarded the industry boss throne?