如果在2013年末随便问一个鞋服品牌老板:“今年过得怎么样?”所有的回答可能都可以用两个字来表达——“苦逼”。利润下滑,关店潮,代理商回款减慢却不停地要优惠条件,供货商不停地催要货款……鞋服品牌商小心翼翼,在异常寒冷的冬天,紧紧地裹紧自己,谁也不愿意从本来就单薄的保护中伸出头,怕被那些非“善茬”的人在年末瞄上。等待,等待春天,等待才是硬道理。许多品牌开始了坚定的等待。实际上,所有的鞋服品牌商心知肚明,渠道是利润最后的一道风景线,在 If you just ask a shoe brand owner at the end of 2013: “How’s this year?” All answers may be expressed in two words - “hard to force.” Profit declines, customs store tide, agent returns slowed but kept to preferential terms, suppliers keep urging the goods ... ... shoes and apparel brand carefully, in unusually cold winter, tightly wrap themselves , Who are not willing to extend their heads from the already thin protection, afraid to be targeted by those who are not “good” at the end of the year. Waiting, waiting for the spring, waiting is the last word. Many brands began a firm wait. In fact, all the shoes and apparel brands know very well that the channel is the last profit of a landscape, in