面对国际金融危机影响蔓延,国内劳动力、原材料成本上升等诸多不利的市场因素,原本就已经存在产品严重同质化、品牌定位模糊、同行之间血拼价格等问题的中国毛衫行业可谓雪上加霜。“洗牌”这个词以更高的频率跃入了中国毛衫人的视野,许多中小毛衫企业苦苦挣扎、度日如年,毛衫企业们都在思考并寻求一条突围之路。 The face of the impact of the international financial crisis spread, the domestic labor force, rising raw material costs and many other unfavorable market factors, already there is a serious product homogeneity, brand ambiguity, peer shopping between the price and other issues of China’s sweater industry is even worse . “Shuffle ” the word to a higher frequency jump into the Chinese sweater vision, many small and medium sized sweaters enterprises struggling, life, like, sweaters companies are thinking and looking for a breakthrough.