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这是一个多媒体竞争的时代,也是一个多媒体融合的时代。在新媒体的夹击中,广播电台应如何应对?怎样实现跨媒体的融合经营?记者:近年来,新媒体大量涌现并蓬勃发展,显示出巨大的发展潜力。赵副台长,您在广播界从业20多年,是一位资深的广播人,在2010年曾荣获全国第一届广播广告最具影响力人物的称号,您认为:广播、电视、报纸等传统媒体遇到了新媒体哪些冲击?赵随意:当代网络和信息技术的迅速发展,
This is an era of multimedia competition, but also an era of multimedia convergence. How to deal with radio stations in the attack of new media? How to achieve cross-media integration? Reporter: In recent years, new media have emerged and flourished in great numbers, showing tremendous potential for development. Deputy Director Zhao, who has been in the broadcasting industry for more than 20 years, is a veteran broadcaster who won the title of the most influential person in the country's first broadcast advertisement in 2010. In your opinion, the traditions of radio, television and newspapers What impact the media encountered new media? Zhao arbitrary: the rapid development of contemporary networks and information technology,