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“太子”失措,宝座旁落1998年上半年,在中央电视台黄金时段播出了一条5秒钟的广告,其销售说词为:“记住,每天喝瓶太子奶!”广告之后,这一句话人们倒是记住了,可是并没有多少人记住每天去喝一瓶太子奶。为什么呢?因为观众看完广告之后并不知道为什么要每天喝瓶太子奶。乳品的品种很多,有普通的杀菌鲜牛奶、酸牛奶,有强化 Va、Vd、Fe、Zn 营养奶,还有花生核桃奶、AD 钙奶等,而太子奶是什么奶呢?消费者不知道。什么人应每天喝瓶太子奶呢?从广告画
“Prince Edwards” was in an uncontrollable position, and in the first half of 1998, a five-second advertisement was broadcast on CCTV’s prime time. Its sales pitch was: “Remember, drink a bottle of Prince milk every day!” after the advertisement , this phrase people actually remember, but not many people remember to drink a bottle of Prince milk every day. Why? Because the audience did not know why they would drink a bottle of prince milk every day after watching the advertisement. There are many types of dairy products, including ordinary sterilized fresh milk, sour milk, fortified nutritional milk such as Va, Vd, Fe, and Zn, and peanut and walnut milk, AD calcium milk, etc. What is the milk of Prince Milk? Consumers do not know. Who should drink a bottle of Prince milk every day?