大众媒介不仅仅是推动全球化的一种工具,它本身就是全球化过程的一个重要组成部分。如果说20世纪的全球化是经济的全球化的时代话,那么21世纪的全球化则是属于媒体巨头的天下,美国在线时代华纳的 CEO 列文就曾宣称:“媒介将成为21世纪的统治性行业,全球媒体变得比政府还要强大”。在20世纪80年代初期到90年代,一个典型的国家媒介系统是由国内的广播、电视和报纸产业组成。但是现在 The mass media is not merely a tool to promote globalization; it is itself an important part of the globalization process. If globalization in the 20th century was an era of globalization of the economy, globalization in the 21st century belongs to the media giant. Levin, CEO of Time Warner Inc., once declared: “The media will become the 21st century In a dominant industry, the global media has become even stronger than the government. ” From the early 1980s to the 1990s, a typical national media system consisted of the domestic radio, television and newspaper industries. but now