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这次“2008企业社会责任高峰论坛”邀请到了山东省内部分慈善企业的代表,他们在“5.12”四川地震灾害中的突出表现让我们看到了中华民族“一方有难,八方支援”血浓于水的至爱真情和传统美德,更让我们看到了这些企业在追求经济利益之外强烈的社会责任感和深切的人文关怀。而他们在处理生产经营和慈善事业关系过程中的独特体验和感受,也必将引起更多企业的共鸣,共同引导中国的慈善事业走向更光明的未来。《城色》特别行动小组为此专访了与会的部分企业代表,讲述他们捐款背后的慈善行为和经营理念。
This “2008 CSR Summit Forum” invited representatives of some charitable companies in Shandong Province. Their outstanding performance in the “5.12” earthquake in Sichuan caused us to see the Chinese nation’s “difficulties in one side”. Supporting the “love of blood and love of the true feelings of love and traditional virtues of the blood, let us see these companies in the pursuit of economic interests in addition to a strong sense of social responsibility and deep human care. Their unique experiences and feelings in dealing with the relationship between production and management and philanthropy will also arouse the resonance of more companies and jointly guide China’s philanthropy to a brighter future. The ”City Color" Special Action Team interviewed some of the representatives of the participating companies to discuss the charitable behavior and business philosophy behind their donations.