当人们置身商场,往往被林林总总、千姿百态的商品搞得眼花缭乱,众多消费者在购买时倾向于选购自己熟知的商品,这就是所谓的认牌消费或形象购买。潜意识中,消费者与其说购买的是商品,不如说购买的是一个企业的形象,正如热衷“光明”、“梅林”、“正广和”产品的人,只是出于对一个品牌的信赖,对一种形象的崇尚。 When people are in shopping malls, they are often dazzled by numerous and varied commodities. Many consumers prefer to buy their own well-known products at the time of purchase. This is the so-called brand purchase or image purchase. Subconsciously, consumers rather than buying goods, as it is to say that the purchase of a corporate image, just as keen to “Bright ”, “Merlin ”, “is wide and ” products, The trust of a brand, an image of advocating.