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随着职业教育的改革,在高职教育教学中引入了一些新的教学方法。案例教学法也被引入到了高职教育教学中,案例教学法与传统的教学方法存在着一定的差异,打破了传统的教学模式,在教学中引入案例分析,让学生在案例实践中进行学习,在使学生掌握了知识,提升了专业技能的同时,提升了教学效果。本文就案例教学法在高职市场营销教学中的应用与探索进行了分析研究。
With the reform of vocational education, some new teaching methods have been introduced in the teaching of higher vocational education. The case teaching method has also been introduced into the teaching of higher vocational education. There is a certain difference between the case teaching method and the traditional teaching method, breaking the traditional teaching mode, introducing case analysis into teaching, enabling students to learn in case practice, In enhancing students’ mastery of knowledge and professional skills, teaching effectiveness has been enhanced. This article analyzes and studies the application and exploration of case teaching method in higher vocational marketing.