自２００１年组团参加美国书展之后，为使更多大学出版社领导和发行管理人员了解、学习美国书业营销理念、营销方略，掌握国际版权贸易知识，提高发行管理水平，以适应入世后面临的新形势、新要求，今年７月中旬，中国大学出版社协会主办、大学版协发行委员会承办，与纽约大学 Since 2001, after the delegation to the United States Book Fair, in order to make more university press managers and publishing managers to understand, learn the American book industry marketing concepts, marketing strategies, master the international copyright trade knowledge, improve the level of issuance management to meet after the WTO accession New situation, new requirements, in mid-July of this year, China University Press Association sponsored by the University Publishing Association to host the Board, and New York University