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移动新媒体的发展带来了信息传播方式的新一轮变革,人们获取信息、参与信息传播的成本降低,激发了普通公众对公共事务的表达和参与欲望。贵港市委宣传部与贵港日报社合作创建了“贵港宣传”政务微信,从内容入手,拉近与公众的距离,逐渐形成了“两微一端”多平台发展的传播格局。
The development of mobile new media has brought a new round of changes in the mode of information dissemination. People have less access to information and participate in the dissemination of information, and have stimulated the general public’s desire to express themselves and participate in public affairs. Guigang Municipal Party Committee Propaganda Department and Guigang Daily co-founded the “Guigang Propaganda” government WeChat, starting from the content and narrowing the distance with the public, and gradually formed a “two ends” multi-platform development of the communication pattern.