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随着中国工程机械市场发展的成熟与规范,工程机械企业之间的竞争模式也出现了巨大转变。从原始的价格、质量、技术的竞争,逐渐转入到服务战场。服务成为各企业提升竞争力的另一张牌,工程机械商战很大程度上已经演变成企业间服务的博弈。行业内大多数企业已意识到,市场已由产品制胜转为服务制胜,谁能吸引住更多的客户,谁就能在市场上占有更多的份额。
With the maturity and standardization of China’s construction machinery market, there has also been a tremendous change in the mode of competition among construction machinery enterprises. From the original price, quality, technical competition, and gradually transferred to the service battlefield. Service has become another card for enterprises to enhance their competitiveness. The construction machinery business war has largely evolved into a game of inter-firm service. Most businesses in the industry have realized that the market has shifted from winning products to winning services, and who can attract more customers will gain more market share.