展示设计的主要目的是为产品建构一个亮相的舞台,但同时也是产品赢得市场竞争的手段,此时,产品的展示活动就成为了产品宣传的重要形式。面对社会发展的需要,对思维领先的展示设计专业人才的培养就显得重要与迫切。而如何在新形式下尽快调整教学结构和优化教学模式,就是各大的高校的面临的问题,本文以环境艺术设计专业为例,对《展示设计》教学方法进行探讨。 The main purpose of the display design is to create a stage for the product appearance, but it is also the means by which the product wins the market competition. At this moment, the product display activity becomes an important form of product promotion. In the face of the need of social development, it is important and urgent to cultivate the leading professionals in display design. How to adjust the teaching structure and optimize the teaching mode as soon as possible in the new form is the major problems faced by colleges and universities. This paper takes the environmental art and design major as an example to discuss the teaching methods of “display and design”.