论文部分内容阅读
说起运动品牌,人们首先联想到的就是阿迪达斯、耐克。相较于这些国外运动品牌旗下动辄上千元的产品售价,可能更加令人吃惊的是止不住的消费者的狂热之情。至今难忘曾经一个朋友几经周折后终于得到NIKE的“飞跃疯人院”限定款球鞋时的表情。国外运动品牌的成功之处有很多,人们总会热衷于知名企业的文化与研发实力。例如,聊一聊阿迪·达斯勒先生的一生,聊一聊阿迪达斯2008年的8100万欧元资金投入,还有耐克每年要提取出四分之一的利润来做研发,他们是如
Speaking of sports brands, people think of the first is Adidas, Nike. Compared to the prices of these thousands of dollars, which are often owned by these foreign sports brands, the more surprising thing is that the consumers’ enthusiasm can not be stopped. Has been unforgettable once a friend after several twists and finally get NIKE “Leap asylum ” limited edition shoes when the expression. The success of foreign sports brands are many, people are always keen on the culture of famous enterprises and R & D strength. For example, talk about Mr. Ady Dassler’s life, talk about adidas in 2008 invested 81 million euros, as well as Nike every year to extract a quarter of the profits to do research and development, they are like