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近年来,随着电视市场竞争的不断加剧以及多媒体和全媒体时代的到来,如何吸引观众收看电视、把观众尽可能地留在电视机前更长的时间,进一步通过在播宣传的方式打造和维护自己与众不同的品牌形象,是所有传统电视媒体共同面临的问题,而通过播出频道导视和形象宣传片是强化频道定位、突出频道特色、宣传推介栏目、树立品牌形象的有效途径和方式。从宣传片实现的功能来讲,我们可以将荧屏导视的宣传片大致分为以下几类,频道ID、频道(台)形象宣传
In recent years, with the increasing competition in the television market and the advent of the multimedia and all-media era, how to attract viewers to watch TV, keep viewers as long as possible in front of the TV and further create Maintaining its distinctive brand image is a common issue faced by all traditional television media. By broadcasting channel guides and image promotion videos, it is an effective way to strengthen channel positioning, highlight channel features, publicity and promotion columns, and establish a brand image the way. From the realization of the function of the video is concerned, we can be divided into the following categories of video guide screen guide, channel ID, channel (Taiwan) image promotion