二十一世纪以来,以张艺谋导演的《英雄》、《十面埋伏》为代表的几部武侠电影在国际电影市场上取得较好的成绩。而处在全球化语境中的张艺谋武侠电影,之所以取得良好的跨文化传播效果,离不开策略的广泛借鉴。本文主要从电影艺术策略、文化兼容策略、商业营销策略这三个方面解读张艺谋武侠电影的跨文化传播的成功之处。 Since the 21 st century, several martial arts films represented by Zhang Yimou’s “Heroes” and “Ambush” have achieved good results in the international movie market. In the context of globalization, ZhangYimou martial arts movies, the reason for the good cross-cultural communication effect, can not be separated from the extensive use of strategy. This article mainly analyzes the success of ZhangYiMu swordsman film’s intercultural communication from three aspects: film art strategy, cultural compatibility strategy and commercial marketing strategy.