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近几年来,中国的奢侈品市场一直备受关注,迅速扩大的市场份额,国际高档品牌纷纷抢滩中国的盛大场面,都在向人们展现着中国正在成为奢侈品业的新兴增长点。据统计,“中国奢侈品消费者”人群已经达到了16亿,占全国总人口的13%,并且还在迅速的增长中。迅速富裕起来的中国人正在以各种各样的方式,实现着自己心目中的奢侈梦想。而高档香水以其独特的魅力和消费特点,更成为了中国奢侈品消费的前沿阵地。
In recent years, the luxury market in China has drawn much attention. The rapidly expanding market share and the grand scene of international luxury brands landing China one after another are all showing the emerging growth point that China is becoming a luxury industry. According to statistics, the “Chinese luxury consumers” population has reached 1.6 billion, accounting for 13% of the total population, and is still rapidly growing. The rapidly growing affluence of Chinese are in various ways to realize their own luxury dreams. The high-end perfume with its unique charm and consumer characteristics, has become the forefront of China’s luxury consumption positions.