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本文运用多模态话语分析对南宁国际民歌节的多幅海报进行再现意义、互动意义以及构图意义的分析,能够使得读者们从语言学角度更好地欣赏海报内容;为海报设计者们提供如何利用合理结构吸引眼球的理论依据;并且将往届的海报作为一个整体,对每张海报的突出特点进行分析,从海报的宣传内容中总结出民歌艺术节的特点,从几个方面反映出海报对于民歌节的宣传功效。
In this paper, multi-modal discourse analysis of Nanning International Folk Song Festival posters to reproduce the meaning of meaning, interactive meaning and composition of the meaning of the analysis, can make the reader from a linguistic perspective to better appreciate the poster content for the poster designers how to provide Use the rational structure to attract the attention of the theoretical basis of the eye; and the past posters as a whole, the salient features of each poster analysis, summed up from the posters propaganda characteristics of folk songs Festival, from several aspects reflect the posters for Folk Festival publicity effect.