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今年央视广告招标已经落下帷幕,乳品企业伊利和光明分别以超过2亿元的总投标额名列本次招标前五名,蒙牛的中标额为近亿元。整体而言,乳业巨头的中标额升至5亿多元。增长幅度接近100%。业内人士指出,此次央视招标拉开了明年乳业大发展的序幕。光明领衔乳品企业投标央视光明去年在央视招标段的投放额约1亿
CCTV advertising tender this year has come to a close, the dairy companies Yili and Bright respectively over 200 million yuan of the total bidding ranked the top five tender, Mengniu won the bid for nearly billion. Overall, the dairy giant won the bid to over 500 million yuan. The growth rate is close to 100%. Insiders pointed out that the CCTV bidding opened the curtain of next year’s grand dairy development. Bright led the dairy company bid CCTV Bright CCTV bidding segment last year, the amount of about 100 million