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包装可以增加产品的附加价值,同样的产品,不一样的包装,会改变销售的成果。一个好的包装,让产品生动起来,并且提高诉求的功能。设计包装时,依产品的特性为重点发展,强调个性与表现特色,使包装有如一个会说话的推销员,把产品内容、品牌形象等抬上新的台阶。让收到者爱不适手,进而把玩收藏,这就是包装设计最高境界了。
Packaging can increase the added value of the product, the same product, different packaging, will change the sales results. A good packaging, make products vivid, and enhance the appeal of the function. Design packaging, according to the characteristics of the product focus on the development, emphasizing personality and performance characteristics, so that the packaging is like a talking salesman, the product content, brand image, etc. to a new level. Let the recipient love does not hand, and then play collection, this is the highest level of packaging design.