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新产品开发初期并不是先讨论应该设计怎样的外形、如何做外观和结构创新、怎样与同类产品区分开以显得与众不同等问题,而是应该从市场和用户着手,了解市场上的空白点和拓展的空间,以及用户的不同需求、使用方式和生活方式。需要对产品进行市场调研分析,将所设计产品的性质、特性结合市场需求以及现有产品进行分类对比,对现有产品中存在的不足以及需要改善和提升的部分进行分析比较,这为更好地对产品做出客观全面的分析提供了夯实的基础和底蕴。对产品进行设计和改良是建立在完整的市场调研的基础之上,这样做出的产品才更加符合人的需要和生活习惯,即产品能更好的为人服务,通俗来说便是产品更加方便实用。市场调研作为产品设计前期不可或缺的一部分,通过调研了解到该产品在当前市场所占比重和分额的多少,同类竞争品牌现有产品种类的分布情况,才能对市场进行有效的分析。
The initial stage of new product development is not to discuss the appearance of what should be designed, how to do the appearance and structural innovation, how to distinguish with similar products to look different, but should start from the market and users to understand the market gaps and Expand the space, as well as the different needs of users, use and lifestyle. It is necessary to carry out market research and analysis on the products, compare and classify the nature and characteristics of the designed products according to the market demand and the existing products, and analyze and compare the deficiencies existing in the existing products and the parts that need to be improved and improved, which is better To make objective and comprehensive analysis of the product provides a solid foundation and background. Product design and improvement is based on a complete market research, so that products are more in line with human needs and habits, that is, products can better serve people, in general, is the product more convenient practical. Market research as an integral part of the product design early, through the investigation and understanding of the product in the current market share and the amount of the number of similar products in the current competitive product brand distribution, in order to market an effective analysis.