近年来,一些小众化的媒体,例如直投杂志,以及网络等新兴媒体,通过整合自身资源,不断调整、创新、适合广告主的需求,受到了广告主的青睐。越来越多的广告主投放广告的时候,在选择四大媒体的同时,开始更加关注小众化的媒体和一些新兴媒体,积极尝试使用这些小众化的媒体来投放广告。在这种形势下,一些小众化媒体迅速崛 In recent years, some small-scale media, such as direct investment magazines and emerging media such as the Internet, have been favored by advertisers by integrating their own resources, constantly adjusting and innovating, and fitting the needs of advertisers. As more and more advertisers advertise, they will pay more attention to niche media and some emerging media while trying to select the top four media, and actively try to use these niche media to advertise. In this situation, some small-scale media have rapidly risen