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融合是数字技术、网络技术以及现代通讯技术广泛应用下电视内容产业发展不可避免的潮流。融合发展使电视内容产品的生产、传输、接收环节都呈现“无限”的状态,更深层次地推动着整个产业链不断发展。只有富于前瞻性地预见产业链的发展趋势,电视内容产业才能及时调整自身应对策略,在市场竞争中掌握先机,从而促进整个产业持续健康发展。
Convergence is the inevitable trend of the development of the television content industry under the application of digital technology, network technology and modern communication technology. Integration of development so that the production of TV content products, transmission, reception are presented “infinite ” state, a deeper level to promote the continuous development of the entire industrial chain. Only by proactively anticipating the development trend of the industrial chain can the TV content industry timely adjust its coping strategies so as to seize the opportunities in the market competition so as to promote the sustainable and healthy development of the entire industry.