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当今传媒繁荣发展,全球化趋势明显,全球化是经济上的全球一体化和文化传播的全球共享性。文化传播的全球化集中体现于媒介文化的全球化。但随着西方媒介文化产品在全球的普及,各地的媒介文化内容和风格都发生了变化,西方制造的某一种文化成了一统天下的文化,而本土文化则渐渐从自己的媒介上消失。中国传媒要立足世界,中国的文化可以通过我们自己的媒介自接传递到世界的每一个角落。
With the current prosperity and development of media, the trend toward globalization is clear. Globalization is a global sharing of economic globalization and cultural transmission. The globalization of cultural communication is concentrated in the globalization of media culture. However, with the popularization of western media and cultural products worldwide, the content and style of media culture have changed. Some of the cultures made in the West have become a unified culture, while the local culture has gradually disappeared from their own media. China’s media should base itself on the world and China’s culture can be transmitted to every corner of the world through our own media.