2011年2月南方电网深圳供电局(简称深圳供电局)就开始试运营官方微博@大运电世界(即现在的官方微博@深圳供电前身),该局的品牌建设也起步于2011年。彼时前后,以微博、微信为代表的新媒体平台开始逐步改变人们的信息获取方式、认知方式和生活方式。深圳供电局品牌建设快速发展的2011~2015年,正是新媒体影响力迅速提升进而成为主流传播形态的五年。2013年7月,深圳供电局正式启 In February 2011, China Southern Power Grid Shenzhen Power Supply Bureau (referred to as Shenzhen Power Supply Bureau) began trial operation of the official microblogging @ Grand Canal World (now the official Weibo @ Shenzhen power supply predecessor), the council’s brand building also started in 2011 . Before and after that time, new media platforms such as Weibo and WeChat started to gradually change people’s ways of obtaining information, ways of knowing and ways of life. Shenzhen Power Supply Bureau, the rapid development of brand building 2011 ~ 2015, it is the rapid rise of new media influence and thus become mainstream forms of communication for five years. In July 2013, Shenzhen Power Supply Bureau officially opened