2010年是体育大年,年初的冬奥会、年中的世界杯和年底的亚运会浑然一体,编织成一张贯穿全年的体育营销大网,网罗起全国观众的注意力,成为企业品牌传播的绝佳资源。“对于已经参与冬奥会、世界杯营销的企业来说,亚运会宛如三级跳远的最后一跳,前两跳是基础,是驱动,第三跳是收官之战,这一跳完成,将可以确保在2010年的营销赛场拿个高分。”中央电视台广告经营管理中心副主 2010 is a year of sports, the beginning of the Winter Olympics, the World Cup and the end of the Asian Games seamless, woven into a sports marketing throughout the year through the network, from the national audience’s attention, a corporate brand communication Excellent resources. “For enterprises that have participated in the Winter Olympics and World Cup marketing, the Asian Games are like the last hop of the triple jump. The first two hops are the foundation and the third hop is the war for the ending. The jump is completed, Will be able to ensure that in 2010 the marketing track to get a high score. ”CCTV advertising management center vice president