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随着市场经济体制建立,大重组后的石油石化产品从行业垄断走向了市场竞争,油田人的任务也从“我为祖国献石油”变成了“我为祖国卖石油”。要想卖好石油,自然得讲服务,大庆人开始学念“服务经”。 观念是关键 过去,在计划经济体制下,油气产品是紧俏物资,实行垄断经营,由国家定价,用户得主动找上门来,“油老大”的地位无比风光。然而,当石油市场由卖方转向买方,石油产品“皇帝女儿不愁嫁”的年代一去不复返,服务已成为市场销售的重要一环。
With the establishment of a market economy system, the petroleum and petrochemical products after the reorganization have moved from monopolistic industries to market competition. The tasks of oilfield people have also changed from “I dedicate oil for the motherland” to “I sell oil for the motherland.” In order to sell oil well, naturally have to talk about services, Daqing people began to learn to “service by.” The concept is the key In the past, under the planned economy system, oil and gas products were tight supplies, monopolized and priced by the state. Users were motivated to find their way home. However, as the oil market has shifted from the seller to the buyer, the era of oil products “daughter of the emperor eager to marry” is gone forever, and service has become an important part of marketing.