论文部分内容阅读
据有关资料披露,1970年列入美国《幸福》杂志的“世界500家大企业”排行榜的公司,到80年代初已有三分之一倒闭或被兼并了。也就是说,大企业的寿命一般不到40年,仅仅是人的寿命的一半!面对生机勃勃的市场竞争形势,企业如何洞悉行业发展趋势。了解市场供需的动态变化,企业如何顺应时势。掌握市场跳动的脉博,了解将面临的挑战,趋利避害,站稳脚跟,赢得优势?为适应瞬息万变、强手如林、激烈竞争的变局,国内外的一些管理专家和企业界人士逐步产生和形成了一些变革传统管理的思想
According to relevant information, companies listed in the “World’s 500 Largest Enterprises” list in the United States in 1970 have already one-third closed down or been merged by the early 1980s. In other words, the life expectancy of large enterprises is generally less than 40 years, only half the life expectancy! Faced with the dynamic market competition, how companies insight into the industry trends. Understand the dynamic changes in market supply and demand, how companies adapt to the current situation. Grasp the pulse of the market pulse, understand the challenges to be faced, profit avoidance, gain a firm foothold, to win the advantage? In order to adapt to the ever-changing, strong hand, fierce competition in the changing situation, some domestic and foreign management experts and business people gradually And formed some ideas of reforming traditional management