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中国传统文化是一种理性文化,科学越发达、人们的文化水平越高,越有利于传统文化的传播。电视纪录片作为一种节目形态,借助电视这一大众传播载体进行传播,具有覆盖范围广、受众层面多、传播速度快、内容立体形象等特点。然而,在各种艺术形态并存、新媒体不断涌现的当下,电视纪录片如何吸引受众、如何在已有基础上更好地传播传统文化内容、提升传播效果,需要进一步深入探索与思考。
Chinese traditional culture is a kind of rational culture. The more advanced sciences are, the higher the cultural level of people is and the more it is conducive to the spread of traditional culture. TV documentary as a program form, with the mass media as a television carrier for dissemination, with a wide coverage, the audience level and more, the speed of communication, the three-dimensional content and other characteristics. However, with the coexistence of various art forms and the continuous emergence of new media, how to attract audiences through TV documentary films? How to better disseminate traditional cultural contents on the existing basis and enhance the dissemination effect, further exploration and reflection are needed.