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很多企业每年都会花费大量的广告费,企业对于广告的重视让消费者的世界变成了广告信息汹涌澎湃的汪洋大海,无论是坐在公交车上、走在路上、还是在电梯口,广告都会扑面而来,就连每天上班打开电脑都有无数的广告垃圾邮件让消费者躲避不及。消费者当前已经处于信息疲倦的状态,而且真信息和假信息常常混杂在一起,让消费者面对的世界开始变得离奇,也让他们不得不花很多的时间来辨别和确认这些信息,人们已经厌倦了包括影视、广播、报纸、杂志、户外那些长篇累牍甚至没完没了的广告,广告的投入产出比不再像从前那样值得称赞了。营销的宗旨是通过打动消费者从而让企业获得盈利,而对于满意的顾客来说,他们如果愿意将自己对于企业的产品或者服务的经历告诉别人,并一传十、十传百,这种力量将是巨大的。让人们口口宣传,重视营造人们的口碑无疑是最好并且最廉价的广告形式,特别是
Many companies spend a lot of advertising costs every year, the emphasis on advertising for the consumer world has become a surging sea of advertising information, whether it is sitting in the bus, walking on the road, or in the elevator, advertising will Blowing in, and even every day to work to open the computer countless advertising spam so that consumers can not escape. Consumers are currently in a state of tiring information, and true and false information is often mixed so that the world consumers face starts to become bizarre, leaving them too much time to discern and validate the information. People Tired of movies, radio, newspapers, magazines, outdoor long, or even endless advertisements, the input-output ratio of advertising is no longer as commendable as ever. The purpose of marketing is to impress the business by impressing the consumer, and for the satisfied customer, if they are willing to tell others about their experience of the company’s products or services, and pass 10 or 10, this force It will be huge. Make people word of mouth, the importance of building people’s reputation is undoubtedly the best and cheapest forms of advertising, especially