油价走低,道达尔开始了自己的战略调整,新能源战略地位进一步提升。2014年6月以来的油价下行,重创了跨国石油公司的业绩。在哀声一片的时候,全球第五大石油公司道达尔对自己的战略侧重点做出了调整,并在全球范围内推出了新的品牌宣传口号,“致力于更好的能源”。在一个寒冷的冬日,本刊记者见到了道达尔集团驻中国总代表努北堂,听他谈起道达尔对未来战略的种种规划与畅想。 When oil prices went down, Total started its own strategic adjustment and the strategic position of new energy was further enhanced. The downward price of oil since June 2014 has hit the performance of multinational oil companies. In a cry of grudges, Total, the world’s fifth-largest oil company, adjusted its strategic focus and launched a new brand slogan “Committed to Better Energy” around the world. On a cold winter day, our correspondents met with Noblet Hall, the chief representative of Total Group in China, and listened to him about Total’s various plans and plans for future strategies.