通过考察美国的文化产业,我们常常感到,文化绝不仅仅是软实力,而是实实在在的真实力。同时我们更深切地感到发展自己文化产业的重要性和紧迫性。从美国的经验看,要大力发展文化产业,必须集中一批文化精英,确定一个明确而始终如一的核心价值,扎扎实实去研究和策划,单凭技术层面的投入和强力营销是不可能有大的发展的。 By examining the cultural industries in the United States, we often feel that culture is more than just soft power, but real power. At the same time, we feel more deeply the importance and urgency of developing our own cultural industry. From the experience of the United States, to develop the cultural industry energetically, it is imperative to centralize a number of cultural elites, identify a clear and consistent core value, and conduct research and planning in a down-to-earth manner. It is impossible to have technical input and strong marketing alone Big development.